Insights Services
We engage with your market to find insights & trends to shape your brand experience and business strategies.
Customer & brand experience understanding & developing:
-Journey mapping
-Persona development and segmentation
-Creative & concept development
Strategic business/new product or service development
Brand Health
-Brand health metrics
-Mapping & positioning
-Content & messaging communication development
Mentoring/coaching in-house insights teams
We engage with your market to find insights & trends to shape your brand experience and business strategies.
- Connector.
Customers/clients
– behavioural usage
– source of onboarding
– segment - Connector.
Internal stakeholders
– employees; divisions;
– investors; board;
– developers; agencies; supply chain; distributions chain
- Connector.
Potential or prospective customers/clients
– triallists/lapsed
– competitors; segment
– new category users
- Connector.
External market and stakeholders
– investors/potential investors
– experts
– business/regulatory community