Insights Services

We engage with your market to find insights & trends to shape your brand experience and business strategies.


Customer & brand experience understanding & developing:

-Journey mapping
-Persona development and segmentation
-Creative & concept development


Strategic business/new product or service development

Brand Health

-Brand health metrics
-Mapping & positioning
-Content & messaging communication development


Mentoring/coaching in-house insights teams

We engage with your market to find insights & trends to shape your brand experience and business strategies.


  • Connector.

    Customers/clients

    – behavioural usage
    – source of onboarding
    – segment

  • Connector.

    Internal stakeholders

    – employees; divisions;
    – investors; board;
    – developers; agencies; supply chain; distributions chain

  • Connector.

    Potential or prospective customers/clients

    – triallists/lapsed
    – competitors; segment
    – new category users

  • Connector.

    External market and stakeholders

    – investors/potential investors
    – experts
    – business/regulatory community